Public Page - Andreas Strebinger

Andreas Strebinger

Board Member Chapter Head 5 Year Member

Member Bio:

In Canada since 2006, I am teaching Marketing and Brand Management at the School of Administrative Studies at York University, Toronto.

My research focuses on globalization, digitalization and growth strategies for brands. Currently, I am working on cross-cultural communication strategies and customer acceptance of new technologies like AI- and Blockchain-Enabled Services.